With a focus on bringing new vehicles and transportation services to today’s streets — from connected cars to scooters to rideshare — the transportation industry has historically overlooked an element of the mobility ecosystem that we hold near and dear to our hearts: parking.
Fortunately, major mobility players are starting to consider parking as an essential part of the equation. To be the solution we all need, however, will require parking operators to digitize their inventory and streamline the entry, exit, and payments process. As icon parking systems work together to address these needs, we’re helping the parking industry not just stay relevant, but become the solution to the largest and most persistent challenge facing mobility today: congestion.
Regardless of what method people use to get around, vehicles of all kinds need places to park. Searching for parking, and the tedious process that comes once you find it, is keeping more drivers on the roads for longer. Parking operators can solve for this issue, as long as they have the right technology, processes, and partners in place.
icon parking systems have a long history of working closely with operators to bring garages online, streamline operations, and maximize the number of drivers coming through their doors. So it’s funny, rather than viewing the flurry of new transportation options as reasons to worry about the future of parking garages, we see the exact opposite. This pivotal moment in the transportation industry is a huge opportunity for parking operators to become the solution to today’s congested streets.
The Austin one-tap redemption program was just the first step for us. We are continuing to reimaging how PARCS technology, in-car operating systems, consumer apps, and a range of emerging technologies can all work together to deliver an elevated driver experience that makes parking easier and the process of doing it more seamless.
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